CASE STUDY 3: A Total Turnkey Solution
OBJECTIVE
The producers of a catalog of licensed gift and home accessory products from a large museum in Delaware needed a resource who could provide total turnkey catalog creative and production for its catalogs. The challenge was to produce the seasonal catalog in keeping with the client’s image and style, while keeping management, creative and production costs low.

SOLUTION
PureRed Creative was hired to produce the catalog from concept to completion, and was charged to evolve and elevate the client’s brand within their budget constraints. The PureRed management, marketing and creative teams provided concepting, design, copywriting, art direction, photography, photo styling, set building and production for the seasonal direct mail catalogs. With excellent verbal and electronic communications, the process flowed seamlessly, and the catalogs provided a showcase for the client’s product line.

RESULTS
The decision to outsource the entire creative and production process to PureRed was a wise business decision for the client. The catalogs continually gained market share, while cost-saving strategies, consistent branding and high creative goals were accomplished. The PureRed team consistently elevated the client’s brand, while keeping the production on time, on schedule and on budget.