CASE STUDY 2: Facilities Management
OBJECTIVE
A leading business products wholesaler based in Atlanta decided to compare their in-house advertising department’s abilities against the needs of their 4,000 dealers, in order to better provide them with the marketing and advertising services they needed to promote their businesses. The ability to offer dealers the services of a nationwide agency is a tremendous asset in acquiring new dealers.

SOLUTION
The client’s executive team decided to outsource its advertising department to PureRed Creative, GA Communications’ high-end advertising agency. The client can now offer their dealers all of the services that PureRed provides, including creative, photography, pre-press, strategy, merchandising, copywriting, Web design, print management and high-level branding. Because of this transition, the client is now positioned to offer its dealers much higher quality advertising solutions, which differentiates their dealers from the competition, allowing them to better compete in the marketplace. More effective advertising for their dealers results in more sales for the client.

RESULTS
The partnership with PureRed Creative and GA Communications has helped the client compete and win, signing large accounts to their wholesale business because of the resources PureRed can provide. Just as the client benefited by the industry knowledge that PureRed provides in advertising, PureRed benefits by having hired the client’s displaced advertising employees, thereby gaining additional expert knowledge in the office products industry. In addition to increased advertising revenue and sales, the client is expected to realize an operating cost savings of $6.5 million over the next five years.